It wants to make products that “ improve the world,” sure, but it also wants to make sure it’s making oodles of profit for its shareholders while it does. This means the company really isn’t focused on utilitarianism, but on meeting (and creating) more aspirational needs. It doesn’t want to sell the most (though it often does), but it does want to sell the best - and likes to shove a healthy 30 percent-plus margin on every single one of the unique products it does sell. Apple’s whole business plan is built around a high-value, high-technology proposition. Like any person, you don’t judge a company by its words, but by its actions. It was a Mac designed to exploit the huge interest in Apple’s products generated by the hugely successful iPod, a Mac for PC switchers. In use, the fact is that Apple’s most affordable Mac betrays how little the company cares for value-conscious customers - even though the little device helped it grab a nice chunk of PC market share when it was originally introduced.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |